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Purposes and Pleasures


  • To express the authenticity and ethics of the regional food of Northern Italy, Tuscany and Umbria through our products, travels and writings

  • To encourage the character of the Italian lifestyle as a model of well-being

  • To promote the belief that preparing a well-laid table to share and enjoy with your family and friends in a relaxed and tranquil manner is a lost pleasure that must be found again

  • To source artisanal products with the farmer or craftsman the guiding and working force behind everything that is made

  • To support small producers and generational families to ensure that the culinary and cultural history of regional Italy food is preserved and protected

  • To express the cultural richness of our Italian-American heritage 

  • To create relationships with like-minded individuals and companies seeking to foster the Italian lifestyle with events and promotions


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